We reached out to a number of influencers on both sides of the pond that we knew to already be ‘Hueligans’. This meant, with tight deadlines, they were more likely to want to work with the brand and could authentically relay to their audience how the product already fits into their everyday lifestyle.

Alongside talent with an active lifestyle, for whom Huel would align effortlessly, we also targeted tech influencers, something that had never been done with the brand. We managed to work with a number of those whose heavily engaged audience responded well to the product and managed to drive positive audience sentiment and increase views. In total we over delivered on target views by more than double from the initial deliverables set out.