Due to the nature of the industry and DC’s considerable requirements, we spent a lot of time with Admiral nailing an exacting list of requirements for the brief and devising a compelling creative approach. Knowing the content would also need to be approved by DC, we included a lengthy approval process in the timeline and communicated this to influencers.

We worked with a range of content creators across Instagram and TikTok within different niche verticals, including vets to ensure credibility and fun petfluencers who could deliver thumb-stopping creative that would generate impressions. Our rigor, great relationship-building and creativity led to campaign that performed 150% above targeted KPIs.