The approach we took with this campaign was organic influencer content , elevated by strategic and targeted paid social activations acting as a catalyst for new user acquisition. By partnering with 11 influencer across Instagram and TikTok we were able to deliver incredibly engaging content the highlight the benefits of the app. This led to some incredible awareness and performance KPIs.

The influencers contracted to be part of this campaign met up, created events and built new real-life friendships with other influencers and native users to the platform. The audience sentiment was overwhelmingly positive, helping to achieve over 5 million impressions and over 4000 downloads.