We worked with a total of 9 influencers who all created content across Instagram reels and stories, in addition to gifting a further 8 influencers through industry connections. By using a mix of our knowledge of the industry, valued connections and top tech, we secured influencers that truly fit that Our Place image – resulting in some amazing content that was further used in paid social ads.

We over delivered on our impressions target by 178% with a very high average impressions rate of 49.57% (20% we view as a minimum). Our use of multiple reels and stories ensured that narrative was kept up over a period of time, solidifying those partnerships and making them even more authentic for consumers learning about the brand for the first time.