We contracted with 12 micro-influencers who were also genuine tradesmen which allowed us to hit the client’s desired demographic. On our recommendation, we increased the number of creators used so that we could explore more trade verticals in order to reach a wider audience and exceed our impression goals. For many of the influencers chosen, it was their first time working with a brand the size of Toolstation, which had the added benefit of increasing the influencer’s range and trustworthiness in Toolstation’s services.

We made sure to work with a variety of careers over both IG Reels and TikTok to build and maintain interest in all aspects of Toolstation. The delivered content was highly authentic, effectively showcasing Toolstation's Click and Collect services. It encouraged easy sales and service usage while ensuring educational value. Audiences could simply click through unique tracking codes directly to site and product pages. Paid activity was activated across a month, with just £4.4k allocated for all talents, ensuring that we amplified the best-performing content to allow for the best results. All content adhered to ASA guidelines and was able to be reused in Toolstation materials.