OBJECTIVE

Our partnership with Vinted has always focused on driving results by increasing new listers on the platform, generating high-value sales, and delivering strong ROI through influencer-led partnerships. This year, a key emphasis for the brand has been on expanding its presence in the luxury fashion market. To meet this, we have strategically aligned with influencers who resonate with high-end audiences, ensuring our campaigns tap into the premium fashion space effectively. Our goal has been to boost new listings and encourage sustainable selling habits, positioning Vinted as the go-to platform for quality pre-loved fashion. By targeting sellers rather than buyers, we contribute to reducing overconsumption while simultaneously driving long-term user growth for Vinted.

APPROACH

In 2024, we've sharpened our strategy by focusing on Instagram Story campaigns where engagement and conversions are at their highest. This approach allowed us to captivate audiences through fresh, creative content, positioning Vinted as the leading platform for selling pre-owned items. Our campaigns also spotlighted Vinted’s Item Verification Service as part of their entrance into the luxury sector, tapping into a lucrative market segment and ensuring the platform is top-of-mind for high-value listings. By selecting the right influencers and crafting compelling narratives, we have successfully positioned Vinted as the leading destination for selling and purchasing pre-loved luxury fashion.