Since June 2022, we have contracted a diverse group of influencers from various markets to boost WÜSTHOF's global brand awareness. Our influencers have created incredibly engaging and imaginative content, which has led to exceptional results across all markets. Specifically, we have overachieved on our link clicks, impressions, and engagement targets.

Our team handpicked a diverse group of influencers to partner with for our WÜSTHOF campaign, spanning multiple niches such as fashion, lifestyle, and interior design. By tapping into creators with varying styles and interests, we have been able to showcase the brand's products in unique and engaging ways. Additionally, we specifically collaborated with food specialists to highlight the knives' authenticity in their intended use. Our strategy paid off with several pieces of content going viral over the last few months!